About Us!

J Walter Thompson Shanghai

Established on March 20th 1991, originally there were just 7 of us - now there are 125! (You probably knew that J. Walter Thompson is the world's first advertising agency).

We are the Largest Single Agency in China in terms of both billings (1996 projected - RMB 500 mill. US$ 60 mill. ) and staff (30 Expatriates and 95 local staff)

Our Annual Growth is over 100% year on year

As well as above-the-line Advertising, we also provide: Marketing Consultancy; Research Services; New Product Development; Trade Marketing; Direct Marketing; Point of Sale; Design Packaging; Event Marketing; Sponsorship

Our agency resources include:

MARKETING EXPERTISE

  • Strategic Planning Unit.
    • Marketing Consultancy, Strategic Planning & Research Services.
  • Research Unit
    • In-house Qualitative Research Unit with Focus Group Discussion facility.
  • Group Account Directors.
    • Many with both Client and Agency backgrounds.

CREATIVE EXCELLENCE

  • Across all forms of communication, above and below the line.
  • Creative work that is highly impactful, involving, simple & persuasive.
  • Creative work with proven market success.

No. 1 MEDIA OPERATION

  • Over 10 years in the China Market - Planning & Buying Media in the China market since 1986
  • Largest Media Buyer in China
      - 1996 total China billing of over RMB 1 billion.
      - Direct buying with over 150 TV stations.
      - Unilever Central Media Buying.

  • Most sophisticated Media Planning Models
  • Largest subscriber of Media Research.
  • Most Efficient Administration Systems.
EFFICIENT CLIENT SERVICE

  • High quality of staff
  • Training & Development Unit
  • Low staff turnover
  • State-of -the- art Technology
  • Efficient Agency Structure & Systems

Our Clients include:

  • Shanghai Lever - Lux Toilet Soap, Shower Cream, Shampoo and Facial Wash
  • Unilever China - Organics Shampoo
  • Unilever (Shanghai) Toothpaste - Maxam & Close-Up Toothpaste
  • Unilever Zhangjiakou - Yunquan Detergent Powder
  • Unilever Hefei - Fang Cao Detergent
  • Kodak China - Film, Cameras, KEX &T3 Retail Networks
  • De Beers - Diamond Marketing
  • Nike - Sports Apparel
  • Cerebos - New Product Development
  • San Miguel - San Miguel Beer
  • BDF Beiersdorf - Hansaplast first-Aid Strips
  • Scott Paper - Bathroom & Facial Tissue
  • Shanghai Roche Pharmaceutical - Saridon Analgesics, Redoxon Vitamin C


THE MANAGEMENT

SOAMES HINES - MANAGING DIRECTOR
 (soames.hines@jwtsh.sprint.com)
Over 16 years Advertising Agency experience.
Started career with O&M London in 1980, progressing from Account Executive to Group Account Director.
Set up own Agency in UK in 1989. After growing the Agency's billing to US$ 50m in 2 years, it was subsequently sold to BDDP Group.
Joined Lintas Singapore as Business Development Director in 1991 with responsibility for J&J across Asia Pacific.
Transferred to Lintas Hong Kong in 1993 and then opened offices for Lintas in Vietnam.
Joined JWT Shanghai in April 1994.

LO SHEUNG YAN
JOINT CREATIVE DIRECTOR (COPY)
(sheungyan.lo@jwtsh.sprint.com)
Started career with O&M Hong Kong in 1987 as a Copywriter.
Joined Lintas Hong Kong in 1990 as Associate Creative Director.
Joined Hong Kong's leading 'creative' Agency, Euro RSCG Ball in 1994 as Creative Director.
Winner of numerous Hong Kong and International creative awards.
Chinese Editor of Longyin Review.
Joined JWT Shanghai in May 1996.

SANDY CHOI
JOINT CREATIVE DIRECTOR (ART)
(sandy.choi@jwtsh.sprint.com)
Graduated from St. Martins School of Art, London in 1986.
Started his career as a Designer with Design guru, Henry Steiner.
Joined Euro RSCG Ball in 1990 as an Art Director. Promoted to Creative Director in 1995.
Winner of numerous Hong Kong and International creative awards, including many Golds.
Joined JWT Shanghai in May 1996.

MARK LUNN
HEAD OF ACCOUNT MANAGEMENT
(mark.lunn@jwtsh.sprint.com)
Graduated from Sterling University Scotland in 1987 with a BA in English Literature.
Started advertising career with Bates London in 1987 as a graduate trainee.
Joined Collet Dickenson Pearce London in 1991 as an Account Director working on B&H cigarettes and Hamlet cigars.
Moved to JWT London in 1993 as Account Director on Unilever foods and Nintendo.
Joined JWT Shanghai in 1996.

STEPHEN DRUMMOND
DIRECTOR OF STRATEGIC PLANNING
(stephen.drummond@jwtsh.sprint.com)
Over 10 years Advertising Agency experience.
Started career with Young & Rubicam Adelaide after graduating with a Bachelor of Business Degree.
Gained further experience with DMB&B and Lintas Sydney in senior Strategic Planning roles.
Broad range of market and brand experience including; Unilever, Nestle, Mars, Mitsubishi Motors, Honda, Audi, Castrol, NEC, Bridgestone, Pernod Ricard, SA Brewing, Asics.
Joined JWT in January 1996 as Planning Director.

DAVID MORGAN
EXECUTIVE MEDIA DIRECTOR
(david.morgan@jwtsh.sprint.com)
Over 10 years Advertising Agency experience in London.
Started career with JWT in 1986 as a media planner/buyer.
Joined Leo Burnett as a Media Manager on McDonalds and Cathy Pacific in 1989.
Moved to a dedicated media specialist, a Carat company - BBJ Media Services in 1991, working on Bass Brewers, Ranks Hovis McDougal and Disney as Planning Director.
Returned to full service agency life joining JWT Shanghai in 1996.

LAWRENCE CHEUNG
FINANCE DIRECTOR
(lawrence.cheung@jwtsh.sprint.com)
Graduated from Bradford University England with a BSC in Business Studies.
Started career in 1990 with a Chartered Accountant firm in London.
After 3 years in London, joined KPMG in Hong Kong.
Transferred to KPMG Shanghai in 1994 as Audit Manager.
Promoted to Tax & Business Advisory Manager in 1995.
Joined JWT Shanghai in 1996.

EDDIE HENG
GROUP ACCOUNT DIRECTOR
(eddie.heng@jwtsh.sprint.com)
Graduated from National University of Malaysia with a Bachelor degree in Business Administration.
Joined McCann Erickson in 1988 as an Account Executive.
Moved to the Client side with Kentucky Fried Chicken in 1991 as Marketing Manager Malaysia before being seconded to KFC Taiwan.
Joined JWT Taiwan in 1993 as Account Director.
Transferred to JWT Shanghai in 1995.

NELSON WU
DIAMOND MARKETING GROUP DIRECTOR
(nelson.wu@jwtsh.sprint.com)
Graduated from Beijing International Relations Institute in 1986
Joined JWT Shanghai in 1991 to establish JWT Shanghai Representative office.
Promoted to Media Buying Manager for East China Media Buying operation responsible for SH Unilever, Nestle and SC Johnson.
Moved to JWT's DeBeers Diamond Promotion Service and set up DPS Guangzhou office in 1993 and DPS/DIC Shanghai office in 1994.
Responsible for DeBeers trade promotion and consumer PR activities in China.
Promoted to Diamond Marketing Group Director in 1996, with responsiblity for all DeBeers advertising, trade, promotion and consumer PR operations in China.

ROY HUNTER
DIRECTOR OF PROFESSIONAL DEVELOPMENT
(roy.hunter@jwtsh.sprint.com)
Over 25 years Advertising Agency experience.
Primary responsibility for Professional Development through the Agency's Training Programme.
10 years experience as Creative Director with JWT Toronto.
10 years experience in Asia as Creative Director and Director of Client Services with JWT.
Chairman of JWT Sri Lanka before joining JWT Shanghai in 1996.

STEWART LI
NATIONAL MEDIA DIRECTOR (Buying)
(stewart.li@jwtsh.sprint.com)
Started career in 1988 with ATV (Hong Kong) in Sales & Marketing.
After 3 years with ATV, joined JWT Hong Kong as Media Buying Manager in 1991.
Transferred to JWT China in 1993 as Media Director.
Responsible for developing JWT's media buying operation across both Hong Kong and China.
1996 Chairman of the Hong Kong 4A's China Media Working Group.

FRANK LIN MEDIA
MEDIA BUYING DIRECTOR
(frank.lin@jwtsh.sprint.com)
Graduated from the Chinese University of Hong Kong.
Started his career with Lee Davis Ayer Hong Kong in 1989 as Media Executive.
Joined Grey Hong Kong as Media Planner in 1992.
Transfered to Grey China as Media Group Head in 1993 and was promoted to Head of Media Grey Guangzhou.
Promoted to Broadcast Director with the launch of MediaCom China & Hong Kong in 1995.
Joined JWT Shanghai as Media Buying Director in 1996.
Previous Client experience includes SmithKline Beecham, Wrigley's Chewing Gum, Proctor & Gamble (Pantene Shampoo).

KEN MA
CREATIVE SERVICES DIRECTOR
(ken.ma@jwtsh.sprint.com)
Over 17 years creative services and production experience in advertising having started career in 1979 with a Hong Kong Design Company.
In 1981 moved to CE Advertising Hong Kong as an Art Director.
In 1983 moved to the creative services side with Lee Davis Ayer Hong Kong as Production Manager.
Joined Lintas Hong Kong in 1988 as Creative Services Manager.
Joined JWT Shanghai in May 1996.

ANGELA LEE
HEAD OF BROADCAST PRODUCTION
 (angela.lee@jwtsh.sprint.com)
Started career in 1983 with a Hong Kong Film Production Company.
Switched to the Agency side in 1985 as a TV Producer with BBDO Hong Kong.
Moved to Leo Burnett Hong Kong as a Senior TV Producer in 1986.
Joined Ball Partnership Hong Kong in 1988. During 8 years with Ball worked on many award winning TV commercials, including City Chain, Puma and Vitasoy.
Joined JWT Shanghai in May 1996.

JWT Shanghai is part of the #1 JWT Greater China network, and is supported Mainland China by offices in Beijing and Guangzhou.

Further Asia Pacific support from regional Offices in Hong Kong, Singapore, Bangkok.

    For further information...

    Phone - (8621) 6247 8280 or fax (8621) 6247 2122